I wasn’t expecting my t-shirt to hijack my entire day—but that’s exactly what happened.
I threw on my “I Need Swag” tee before heading out for coffee. Zero effort, zero expectations. The barista squints, smirks, and goes, “Okay, but where do I get one?” Before I can even answer, the guy in line behind me chimes in with, “That’s honestly the best shirt I’ve seen this week.”
Then I hit the grocery store. Two more people stop me. One laughs and asks if it’s a brand or a mood (I told him it’s both). Someone even snapped a pic to show their boss because they “need shirts for their event with attitude.”
By the time I got home, I’d had:
5 compliments
3 people ask where they could buy it
1 person pitch me a collab
And a DM request because someone saw it on Instagram
That’s when it hit me:
Swag isn’t just clothing, it’s a magnet for conversation.
When what you wear has personality, people react.
And that’s exactly what we make happen at I Need Swag: apparel that talks so you don’t have to.
